Archive for January, 2009
When Your Tutorial Lands on the Cover of a Well Known Magazine, and You Don’t Know About it
Interesting story…
Last month, I picked up a copy of web designer magazine, issue #149.

Web Designer Magazine 149
It has a giant WordPress logo on the cover. What I didn’t know was that this logo was not the actual WordPress logo but a tutorial my friend and coworker Jon Cazier did on his blog, 3nhanced.com.
I brought the magazine into work and all was exposed. My coworkers couldn’t believe it, I couldn’t believe it. This is a big publication and they just took something off the web and used it on their cover… and didn’t give Jon any credit for it!
After a few emails to the magazine (the publication is based in the UK and we’re in the US), Jon was able to track down the right people. I was relieved to hear that they admitted to their mistake and were going to give him credit in the next few issues such as #152… and more to come.
Jon was lucky and will get some very good press out of this experience. On top of that, he’s always had the Creative Commons license on his blog as a reminder to people to give credit where credit is due.
So, When Your Tutorial Lands on the Cover of a Well Known Magazine, and You Don’t Know About it… Contact the company and see what they’re willing to do about it. You may have some good results.
Retro Graphics: Beginner – Intermediate level Illustrator Tutorial
The best retro graphics are the ones you can make yourself. I’ll show you how to make these simple designs quickly and easily. Not only will they be unique and to your liking, when you make them yourself they’re free!

This is what we'll make!
I’m using Illustrator CS2-CS3 for this tutorial, but you’ll find these steps to be pretty much the same in most versions of Illustrator. I also have my preferences set up for working with the web so I’ll use pixels instead of the default measurement which is points.
In a new Illustrator doc select the rectangle tool and draw a vertical rectangle with black fill and no stroke as thin as you can make it about 100 px tall. (Fig. A)

(Fig. A) Vertical line
Use your width and height panel to enter 100 px for the height and .75 for the width. (In CS2 and CS3 this panel is located by default at the top of your screen) Also, If you’re using points as your default measurement, use the same numbers I use here.)
Sidenote: I often like to use filled rectangles instead of a stroke because strokes can get a little hard to work with when you need pixel perfect accuracy. When working for web it’s always nice to have this accuracy so I find myself getting away from using strokes as much as I used to. That said, use whatever you like, basically, you just need to create a vertical line with similar dimensions.
Click on your newly drawn line to select it and then click on the rotate tool in your tools palette. If you’re new to Illustrator, the rotate tool is shaped like a circle with a small arrow at the end of it.(fig 1.)

(Fig 1) CS3 Toolbar

(Fig. 2) Rotate Dialogue box from Illustrator CS 3
Double-click this rotate tool to and get a dialogue box. (fig. 2)
For your angle enter 60 degrees, check the Preview checkbox and hit Copy. You will now see a copy of your line on your canvas, rotated at 60 degrees. Also notice the cross-hairs in the middle of your line. This is your rotation point which we’ll talk more about soon.
Now hit command-D on a Mac or Control-D on a PC to duplicate the action you just performed. You should now have a total of 3 line segments on your canvas that looks like Fig B.

(Fig. B) Symetrical Image - 3 lines rotated at 60 degrees
Now select the ellipse tool from your tool palette. (skip to the next paragraph if you know where the ellipse tool is) Otherwise, this is a beginner tutorial so I’ll Explain where the ellipse tool is. By default you’ll see a rectangle tool in the palette, click and hold your mouse button over the rectangle tool and you’ll see a fly-out menu with several options. The ellipse tool is the 3rd one down the list.
With your ellipse tool selected, click anywhere in the canvas to get a dialogue box. Fig. 3 and enter the values 10 px for the width and 10 px for the height.

(Fig. 4) Dialogue box for ellipse tool
Give this new ellipse a fill of white and a black stroke of .75. Drag it over to the top of our object as seen in Fig C. Position it so that the center of the circle is over the end of our line. You may have to enlarge the viewing size to do this. Use the magnifying glass or (command/control +) to enlarge the view.

(Fig. C) Drag the new ellipse to the top end of the verticle line
Now we’ll create the other circles on the end of the lines, the instruction here gets a little tricky so stay with me. Click on the ellipse to select it and then click on the rotate tool once to view a new cross-hairs in the center of the ellipse object. (Your curser should look like a cross-hairs as well) Option Click on a Mac or Alt Click on Windows in the exact center of the line object to set the new center of the rotation. You may want to enlarge your canvas to about 1200% in order to see your center point better (Fig. D)

(Fig. D) Option click in the center of our object to get a dialogue box
When you option/alt click, a dialogue box will come up, enter 60 degrees and hit copy. Make sure you hit “copy and not “OK”. This performs your transformation once (Fig. E).

(Fig. E) Hit copy in your dialogue box to get this image.
Now hit Command/Control – D four more times to duplicate it. You should have a full looking ornament as in Fig. F.

(Fig. F) (Almost Done!)
Hit Command/Control G to group the object (The group command is also found in the object menu under group). You don’t have to group it but I like to keep the elements organized this way.
With the object selected and grouped double-click the scale tool in the menu palette (It looks like two rectangles and an arrow). Double-clicking will bring up a dialogue box. Enter 70 in the uniform section and hit copy.

(Fig. 5) Scale Dialogue box
With your object still selected double click the rotate tool and in the dialogue box enter 30 degrees. Instead of hitting copy, hit OK and you now have the finished product!

(Fig. G) Final element.
You can also hit copy in this last state to get an interesting effect. Play around with the different settings and you can end up with some cool effects. I think you’ll find that doing this tutorial will provide you with a backbone for many creative ideas you can use with these tools and techniques. Snowflakes, clocks, wheels, and ornaments just to name a few.
Another good thing to remember when rotating images is to use a number that divides evenly into 360: 2, 5, 10, 15, 30, 45, 60, 120, 180. This will ensure that what you are rotating will fit into your circular object.
Finding Passion in Your Job
I like this blog post about finding passion in your job. The author mentions “Most of us make the mistake of assuming that our ideal job is ‘out there’ somewhere”.
I’m guilty of the “out there somewhere” mentality myself. Always looking at the grass on the other side of the fence. Aside from that, my fortune cookie today said “Turn your thoughts within, find yourself”. I kid you not.
With that in mind, there’s a good 5 step exercise about how to change your attitude in your current job. For many of us, this is all we need.
Working with Designers as a Creative Director or Client
I remember watching an interview with Filmmaker David Lynch where he made a comment about the creative process. He said something to the extent of “out of hundreds of different choices, ten will work”. He was referring to choices made in the creative process in his movies. I like to sometimes tell this advice to people I work with in Graphic Design.
“Out of hundreds of options available, a handful of options will work”. I like to say, “Let’s try to shoot for that”, keeping in mind that “that” is a somewhat broad target. On the other hand, I’ve worked with some people that think the only solution that will work is the ONE idea that they have in their head, A bulls-eye!
Next time you find yourself in front of a dartboard, see how long it takes for you to get a bulls-eye. You usually quit before it actually happens, however you hit the dart-board (the target) every time (hopefully).
I’ve been on many sides of the table as a creative director, a client, and a designer. Being a creative director or client, I think it’s important to leave a certain amount of choices open to the graphic designer. This keeps their job interesting and keeps them thinking, rather than mechanically following orders.
With this approach, you may not get exactly what you thought you wanted, but it just may work better than what you had initially thought. You may even learn to like a design solution that you didn’t like a whole lot at first. To sum up, when working with designers as a creative director or client… stay open to possibilities!
Maximum Number of Words on Billboards
I used to work at an ad agency where the rule of thumb for text on a billboard was; No more than 7 words. Sometimes you’d get a few more words than that when the client had something they absolutely had to say, 9-10 words, fine.
When I came across these billboards on the side of the Interstate I just had to wonder who was the mastermind behind this. Is this the result of an unassertive graphic designer or an excessively pushy client? I wondered what was the back-story to this scenario.

The wordcount is 25 not including contact info and logo
Let’s say for the sake of a back story that it was the client who had something they absolutely had to say. The designer did their best to cut the text down to size but the most they could get was a couple words here and there. The billboard goes up with dozens more words than anyone can possibly read while driving by at 65+ mph and their advertising budget is spent on something completely worthless.
I mean you can’t really expect someone to stop and pull over their car to read your novel of text on the side of the road, can you? Do you really think someone would give you that sort of attention? Who in their right mind would pay any attention to this? Who in their right mind would take a picture and… post it on the… Internet?
Hmmmm, with that in mind I took it a step further and masterminded my own campaign of billboards for Sidelanes.com.

My Billboard

My billboard again (In case you want to have another look)
Keep a lookout, you’ll see these popping up all around the Valley.
