Archive for September, 2009
A Farside cartoon come to life – Watch the short film!
“Wild Pasture” is an eight minute documentary film on a species that is commonly overlooked in our society. These animals are generally peaceful creatures, but the males have been known to be dangerous on occasion. They can stampede and crush you, so that makes them excellent subjects for a documentary film… sort of.
The film’s inspiration took place as I was gathering some b-roll footage of a barn and silo for a separate project I was working on. I set up my camera in the field and looked through the lens to frame the shot. When I looked up, 25 of the animals were surrounding me.
It was a shock, I was terrified. I picked up my tripod and camera and waved it over my head in an attempt to look more threatening. Luckily, it worked and I escaped what I thought could be a very dangerous situation. I made a short film from the experience and it was a success!
This short premiered in the Sundance film festival in 2002 and for a while it was receiving a lot of attention. I have revived it for viewing on the Internet, so please help spread the word by sending it to all your friends!
How to optimize a landing page
This video posted on the Google Adwords blog, talks about well converting landing pages and the “7 deadly sins of landing page design”. If you are a web designer or web marketer, it’s a must watch. The breakdown of the 7 sins goes like this:
1. Unclear call to action
2. Offering too many choices
3. Asking for too much information
4. Too much text
5. Not keeping promises
6. Visual distractions
7. Lack of credibility and trust
After about 42 minutes into the video they begin to talk about Google’s Website Optimizer and less about design. It shows you how to test, track, and optimize your landing pages.
I was having problems with embedding the video on this blog but it seems to play okay here at the Google Adwords Blog Site.
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