sidelanes.com

This video posted on the Google Adwords blog, talks about well converting landing pages and the “7 deadly sins of landing page design”.  If you are a web designer or web marketer, it’s a must watch. The breakdown of the 7 sins goes like this:
1. Unclear call to action
2. Offering too many choices
3. Asking for [...]

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I used to work at an ad agency where the rule of thumb for text on a billboard was; No more than 7 words. Sometimes you’d get a few more words than that when the client had something they absolutely had to say, 9-10 words, fine.
When I came across these billboards on the side of [...]

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A marketing director I worked with always liked to add more elements to my designs. I usually put in less elements, knowing that we’d settle on a reasonable compromise of elements…
I came up with the joke that every design I did for him just needed more cowbell. (If this makes no sense, watch this video).
That [...]

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