sidelanes.com

This video posted on the Google Adwords blog, talks about well converting landing pages and the “7 deadly sins of landing page design”.  If you are a web designer or web marketer, it’s a must watch. The breakdown of the 7 sins goes like this:

1. Unclear call to action
2. Offering too many choices
3. Asking for too much information
4. Too much text
5. Not keeping promises
6. Visual distractions
7. Lack of credibility and trust

After about 42 minutes into the video they begin to talk about Google’s Website Optimizer and less about design. It shows you how to test, track, and optimize your landing pages.

I was having problems with embedding the video on this blog but it seems to play okay here at the Google Adwords Blog Site.