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A marketing director I worked with always liked to add more elements to my designs. I usually put in less elements, knowing that we’d settle on a reasonable compromise of elements…

I came up with the joke that every design I did for him just needed more cowbell. (If this makes no sense, watch this video).

That being said, cowbell really at the heart of the matter was something you didn’t want. So, when I came across this billboard, I had to laugh.

Why… on earth… would anybody REALLY want more cowbell?